Facebook ads are similar to posts in look, but very different in purpose and procedure. Any Facebook user can post on Facebook, but only businesses may run Facebook ads. Facebook ads will appear on users' Facebook newsfeeds, on their stories, and even within their Instagram feeds.
This answer depends on the type of Facebook ad your business is running. We typically run Facebook messaging ads in which potential clients will click on your ad and message your page. From there, it will be up to your business or a 3rd party messaging team to answer all inquiries. Check out Perceptionist for messaging services. This is not a paid ad; their service is just that good.
We are a small marketing agency, meaning we can give you the individual attention you deserve as a company. We focus solely on the kitchen remodeling niche, so we know how to deliver leads and provide results for YOU.
Results vary by budget size, but we typically get leads for roughly $30-50/lead. This means you will have a lead imported directly into your CRM for the cost of Settlers of Catan, the fun but admittedly overpriced board game. Please book a call and we can discuss full numbers.
We have two packages: The $500/mo. package covers a full month of Facebook advertising campaigns. Jason's team will write your ads, orchestrate your campaigns, and run a series of A/B tests to nail down the ad with the best return on investment.
For $1,000/mo., all of the above will be done plus social media management. Book a call and find out more.
All information can be found on the services tab.
Jason and his team will work with you to write ads. Regardless, all will be approved by you before implementation.
For the home improvement industry, Facebook's conversion rates hover around 6.56% . We hit that mark and higher consistently. ROI numbers are not calculated in this study, but I've heard it again and again. Much of the reason Facebook's conversion rates and ROI are low is because sales are underreported due to Facebook users going from Facebook to HomeAdvisor or Angie's List to check out your company further.
A lead that is found on Facebook then gets booked as Angie's List, HomeAdvisor, Google, etc. In the words of Kitchen Tune-Up Main Line, PA CEO Jeff Toren, "the layering of it all works, it's just sometimes hard to know what is coming from where at any time.. we get many people that come in [via Facebook] and convert elsewhere but mention our FB ads." Facebook consistently brings in new customers hence why Jeff among many others spends over $2,000/mo. on Facebook advertising.